There is no doubt about it, the landscape of communications has changed; video has become a perfect medium for getting your message to a targeted audience at the lowest cost.
With the advent of streaming video (video that arrives seamlessly to most computers around the world); video being used on a corporate level has changed and become elevated with each day that passes.
From a place where only badly-synced video live from the floor of a convention was the initial bar to which we all set our expectations; corporate video online now has graduated to multi-camera shoots which can switch pre-produced video and even include animation, graphics and animated still imagery.
Where once corporate videos online were a way of showing how advanced your company is with communicating; now using video to train employees remotely, test the skills of students, and even incorporate multiple locations simultaneously in the same broadcast are very much a part of the plan companies of all sizes are implementing.
What is next? Communications specialists are always on the look out for where the future of this kind of outreach is headed, and to this point the future seems to have arrived with greater speed than anyone had planned. The future of video online includes the obvious one: video on demand programming that reaches beyond our personal lives. Companies will begin to broadcast daily to keep staff "in the loop". Big corporations will produce their own mass-appeal content because traditional means of broadcast will no longer have enough reach or sell-through. We will be trained, tested, and vetted as employees through online-remote training that is ongoing and meaningful compared to long, boring meetings.
The future is almost here. In fact, it is. Already the search engines are being altered to find good, relatable video content. SEO as an industry is now focused on what video does to put you in the lead on the web. Marketing firms are now creating commercials and content that reaches only online video audiences.
How do you get caught up on the trend that will not slow down? Take the time to find out what your options are and how you can incorporate video into your website, your corporate culture, and your future outreach campaigns.
Don't just tell us about your company. Show us.
If you can remember where video on the Internet was just 3 years ago, YouTube had not yet made its impact.
ReplyDeleteIt was almost impossible to publish a video on-line and guarantee that more then 25% of the Internet population will be able to see it.
The times and standards have changed. Other then some almost rare situations now, can expect for everyone in your target audience to be able to see your video.
Who knew online video would become so proficient at selling soap? In a down year overall for online advertising, video actually grew 41% in 2009, according to eMarketer, in no small part because the consumer-package-goods category doubled down on the medium and became the largest category in online video in 2009.
ReplyDeleteonline-videos-sexiest-category.html
And now, webisodes are the buzz of the marketing world....here we go. It started with soap on TV...imagine...soap is still broadcast's biggest concern. Wild.
ReplyDeleteI cannot tell you how much I agree with your title.
ReplyDeleteI am able to reach people now that were never financially available in a print media campaign that I can talk to on Youtube.
http://www.youtube.com/watch?v=z_A2jY6-rRo
Incredible how we need to change to meet our markets
Thank you!
David Pylyp
Living in Toronto