There is no doubt about it, the landscape of communications has changed; video has become a perfect medium for getting your message to a targeted audience at the lowest cost.
With the advent of streaming video (video that arrives seamlessly to most computers around the world); video being used on a corporate level has changed and become elevated with each day that passes.
From a place where only badly-synced video live from the floor of a convention was the initial bar to which we all set our expectations; corporate video online now has graduated to multi-camera shoots which can switch pre-produced video and even include animation, graphics and animated still imagery.
Where once corporate videos online were a way of showing how advanced your company is with communicating; now using video to train employees remotely, test the skills of students, and even incorporate multiple locations simultaneously in the same broadcast are very much a part of the plan companies of all sizes are implementing.
What is next? Communications specialists are always on the look out for where the future of this kind of outreach is headed, and to this point the future seems to have arrived with greater speed than anyone had planned. The future of video online includes the obvious one: video on demand programming that reaches beyond our personal lives. Companies will begin to broadcast daily to keep staff "in the loop". Big corporations will produce their own mass-appeal content because traditional means of broadcast will no longer have enough reach or sell-through. We will be trained, tested, and vetted as employees through online-remote training that is ongoing and meaningful compared to long, boring meetings.
The future is almost here. In fact, it is. Already the search engines are being altered to find good, relatable video content. SEO as an industry is now focused on what video does to put you in the lead on the web. Marketing firms are now creating commercials and content that reaches only online video audiences.
How do you get caught up on the trend that will not slow down? Take the time to find out what your options are and how you can incorporate video into your website, your corporate culture, and your future outreach campaigns.
Don't just tell us about your company. Show us.
