If you follow the Official Google blog about the future of video you will not get much to read. Essentially, their opinion is that video online in the future will "become more ubiquitous than ever" due to the constantly falling price of the technology required to capture and edit video. "Consumers will become creators". These guys have not seen the video my dad shoots. Good luck keeping your head if he's behind the camera.
While I do agree with this sentiment, I don't think that more people shooting and editing video will replace good judgment of what is good content and what is not. More out there simply means more to pick through to get to what you want. The 500 channel universe is already showing us that. Now multiply that by a half-billion content providers... sure you content choices are limitless at that point, but really who wants to wade through a bunch of targeted, home-made shows about whatever? It seems unlikely.
On the other hand... video will most likely become more "ubiquitous" than you can imagine in places like community information site, educational online offerings, and even within affinity groups as I have mentioned before in this blog. Will it replace compelling, high-quality programming and content? No. It will simply drive it into a pay-per-play business space that filters out the garbage and subscribes you to the programming you want for entertainment.
Yes, technology makes creating video more accessible. Yes, technology is making new ways to make video look cool much easier. Yes, technology is bringing down the cost...until you want to watch something dramatic, something epic, or even just content that required sets you will find yourself yearning for real entertainment-budget content.
Sorry, Joe Video Camera, your name in lights is still far, far in the distance.
I am just wrapping. Tell me your thoughts.
Mike Wixson
RedFish Studios
mike@redfishentertainment.com
(Please remember your local food bank)
No comments:
Post a Comment