Contrary to popular alarmist belief, TV isn't going anywhere. It is evolving but not disappearing.
There was a time that we all envisioned TV being interactive in much the same way the internet is quickly becoming. Who wants to interact with their TV? I want to stare at it hoping that it doesn't want anything from me. It already has my attention. That is all I can offer my television. No. It did not take...interactive gaming is now console-specific and the idea that you would email, phone, and make microwave pizza with your TV is a notion that most of us have let go of.
So then what will become of TV in the future? Well, already there are tons networks with targeted programming objectives that make up the 10 zillion channel universe we all pay through the nose for each month with our cable bill. The TV audience pie has been divided so many times now that ad-revenues and cable subscription revenues are almost on-par in some cases, networks generate next to no advertising revenue. Ah-ha! There you go. Already there is a shift away from Ad Revenues to Consumer Revenues. There is the first big change we are seeing. This means that people are already paying for the content they want the most (in theory).
What else is on the horizon? With the advent of social media taking hold (watch for the tweet about this blog later...) television may just turn into a mass launch-pad for people who have similar interests. Once you have affinity with a group of other like-minded people and you can connect with them through social media, the content on TV then just becomes the launch pad for what viewers can do on their own, together. TV might just become the mass-communication voice of Social Media and our participation will become real, but not through our LCD TVs, but through each other and our interests merely covered on TV.
Sure, the more splintered the TV content universe becomes, the more likely we will become a community through targeted programming and the use of social media attached to the broadcast specifically.
Happy viewing.
Mike Wixson
Executive Producer
RedFish Studios
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