RedFish unveils new commercials for MiiScan

RedFish Studios recently completed work on 21 new Television Commercials and even a live-concert commercial that aired before a major concert at Massey Hall in Toronto. The series of commercials was created for MiiScan. The project was a full-scale creative endeavour from writing all the way to editing and even scoring the commercials.  In conjunction with Magnus Dux, the agency which handles MiiScan, a series of descriptive, non-narrated spots were the mission and to translate that in 15 or even 10 seconds for some of the versions became the challenge which, ultimately was answered with moving graphics, stylish footage and a hip approach to instructing audiences in a cinematic format. 

The client, MiiScan is a revolutionary network of retailers and content providers through QR codes that are integrated into their secure payment system. Here is how they describe themselves:

"MiiScan is the safest and most convenient payment processing service in the industry today. Use your mobile device or tablet to purchase products and services in store, online, from TV or though any type of print media. Point and scan the MiiScan QR Code displayed by the merchant and our intelligent transaction flow will guide you through the rest. Your purchase will be complete in seconds."

The commercials will begin airing across Canada and in English-speaking markets around the world starting this week. 

RedFish Unveils a New Website and Logo

A new logo, a new website and an updated line of services are brining new clients into RedFish Studios in an era where the entertainment business is changing daily.

A new logo design was the mission and it was handed off to the most unlikely of cast-members at RedFish, Tarik Pirbhai. He is often consulted on accounting and contract matters but too rarely it seemed on creative issues. That all changed at a meeting when it was casually brought up that we needed a logo that was more widely received. 

Tarik said, "I'll handle this one!"  And that is exactly what he did. In a week with five iterations and four review councils, the new logo was agreed upon and it became a part of a new, bigger undertaking: The RedFish Studios website.

It seemed to happen right before my very eyes. It is not often that I am so blown away with someone's work that I want to shout about it, but Paul Cookson at Ace Web Design in Toronto had me winding up to scream his accolades at the top of a mountain. Our new website is very dynamic and easy to navigate. Not to mention it is pretty easy on the eyes. Ask us anytime who we recommend to build your site and you will hear, "ACE!!!! You need an ACE!".

We hope you like the site and the new logo. Now here is the real juice. We have added some new services to our line-up including podcasting and video podcasting services in our studios and live on location. We have three new pod studios for audio and two ready for video including green-screen ready sets for a polished look and sound that will make your podcast among the best-produced available on iTunes.

                                                      Find out more: 416 593 8881, ext 24

RedFish and Brandcast turn some heads

Over the last four weeks, RedFish has seen an incredible build of momentum around the broadcast products Brandcast is promoting in Canada and the US. Over 30 companies have already signed up for various shows and production of their segments for TV are underway.

The project came about with the economic downturn when RedFish Studios founder, Mike Wixson and Tarik Pirbhai, RedFish COO began to contemplate what brands need on a local level to achieve impact on TV. The end result was a series of TV production products that are a turnkey and tailor-fit solution for almost any regionalized brand.

"Now companies that would normally not be able to attach their brand to a TV campaign are able to get on TV and tell their story. It's more than an ad. It is a news-style report about their business that offers a credible look a their company" Wixson says.

The brand building project seems to have hit the mark with many local businesses in Toronto and Miami. Already two half-hour shows are sold out in each market.

This week Brandcast and RedFish will announce the launch of 1 minute reports that air on multiple stations in a market with multiple airings on each station. This news has already gotten the attention of many ad agencies and marketing departments because it is the ultimate cost/credibility solution for advertising. It includes production and media but also offers a credible report-style presentation which makes it entirely more intriguing to viewers than your average 30 second commercial.

Visit Brandcast today at www.brandcast.info