Using Social Media Along with Traditional TV

Look how much information we get that starts with a social media tipping us off. The blog, TMZ is a great example. In fact the more accurate this information is, the more likely we are to "follow" that information provider, 'tweeter' or 'facebookie'.

Now celebrities tell us about their every bowel movement and we are able to use newsfeeds and IM to update each other instantly.

How do we apply this to the world of television programming? Well it seems obvious, but a little planning goes a long way.

Thinking about what information you will use your show or commercial to push is important. It has to be good to get an audience and keep it.

It has to offer more than your show or spot does-added value if you will- or it has to provide linkage to information in the show. If you provide good info, promoting your show has value, too.

You have to be ready to operate your social adjacent media. Will you update it weekly, daily...hourly...as it happens? Make sure you have someone who will manage the updates you have planned.

Social media is a great promotional tool. After all, what is better than personal ensorsement in a social scene?

Find out how we can plan your social media adjacent production.

www.theredfish.ca

Rob Pagetto - Producer Cred.

Rob Pagetto. Where do I begin? Actually, even before I begin I can hear him giving me his list of credits and credentials in this biz (he is a good self-promoter for certain). Okay, I know. Rob Pagetto is an outstanding Producer. There. That's a good start because if it is produced at RedFish, the likelihood that Rob was the Producer on the project is almost 100%. He is the machine that we turn on when we go into production. From soup to nuts (and he is nuts!) Rob is who we rely on to make sure the show, commercial, event actually comes together. He and his team of super-energized APs are the first there, and the last to leave on everything we make.

I remember Rob calling me one day and I asked him in passing how things were going. His response lives with me still to this day: "Great. I just got the cocktail wieners and the sumo suits don't smell that bad so we are good to go. Oh, and we go the Borat Bathing suits we needed." We needed those? Who knew? Rob did and that's the point. As an executive producer you can only hope that the vision you are promising a network, a client or even talent will execute perfectly. Rob answered that call in my world a lot of years ago now. Since that time we have made over 100 commercials, almost 100 episodes of TV and countless corporate events and projects. He rarely gets upset. He always gets excited. That is the ultimate recipe for good morale on set, perfect execution of the project, and a happy client and crew who will return the next time the need arises.

I tip my hat to Rob. He is an huge amount of fun. He is a pillar in our business. I wish him a Happy New Year. Check your schedule...we are in production right now Rob! No rest for the wickedly funny, sorry bud. I know you would have it no other way.

You know, he was on YTV for a lot of years as a host?

Sometimes we forget that Rob is talent, too.

But not too often because he is a good reminder!

Here is a one last thing about Rob: Look for him as the HOST (yes, host) of THE LAST THREE coming to Canadian airwaves this summer.

ManUp! Was Renewed & New Episodes on TV!

ManUp! Canada has just been renewed for a Second & Third Season. That means 26 new episodes are coming your way in Fall 2009. Production on Season 2 began in July.

ManUp begins airing November 7th at 11AM on MenTV for 26 weeks.

Men TV can be found at the following location on each of the listed cable and satellite companies:


Rogers - 280
Cogeco - 163
Shaw - 97
Mountain Cable - 140
Bell Express Vu - 629
Star Choice - 570