RedFish has focus on International Markets

There comes a time in the life of every production company that makes TV shows when the content you have made has reached critical mass and is ready to hit the road in search of other markets.

RedFish Studios is in that very era of it's existence. After three years of production, the company has entered into several distribution arrangements to capitalize on the programming that is already in the can.

In preparation of this timeline marker, about a year ago we began to brainstorm about what content we have that would be good for the rest of the world. We talked about TV distribution and mobile content, web content, streaming content. All of these options became interesting in their own right so we began to develop our content to hit all points of distribution while still building in sponsorship opportunities and localized ad revenue models.

So, after thinking through as many options for content as possible, our discovery is that we have created a more full package for almost any content distribution means available. We have web content that is backed by TV programs. TV programs that resolve themselves on the web, and interactive informative programming that calls on mobile technology to access more information than is available on the show...the circle of content has begun to oscillate sending us in new directions in search of the next show, webcast, or mobile project.

RedFish showed up in the production field at the right time and place. Our theories about content are realities now and I am glad we took the time to figure out where content was needed most before we began distribution. Now we have more to offer than most producers in the market today.

Planning for the future of TV

Contrary to popular alarmist belief, TV isn't going anywhere. It is evolving but not disappearing.

There was a time that we all envisioned TV being interactive in much the same way the internet is quickly becoming. Who wants to interact with their TV? I want to stare at it hoping that it doesn't want anything from me. It already has my attention. That is all I can offer my television. No. It did not take...interactive gaming is now console-specific and the idea that you would email, phone, and make microwave pizza with your TV is a notion that most of us have let go of.

So then what will become of TV in the future? Well, already there are tons networks with targeted programming objectives that make up the 10 zillion channel universe we all pay through the nose for each month with our cable bill. The TV audience pie has been divided so many times now that ad-revenues and cable subscription revenues are almost on-par in some cases, networks generate next to no advertising revenue. Ah-ha! There you go. Already there is a shift away from Ad Revenues to Consumer Revenues. There is the first big change we are seeing. This means that people are already paying for the content they want the most (in theory).

What else is on the horizon? With the advent of social media taking hold (watch for the tweet about this blog later...) television may just turn into a mass launch-pad for people who have similar interests. Once you have affinity with a group of other like-minded people and you can connect with them through social media, the content on TV then just becomes the launch pad for what viewers can do on their own, together. TV might just become the mass-communication voice of Social Media and our participation will become real, but not through our LCD TVs, but through each other and our interests merely covered on TV.

Sure, the more splintered the TV content universe becomes, the more likely we will become a community through targeted programming and the use of social media attached to the broadcast specifically.

Happy viewing.

Mike Wixson

Executive Producer

RedFish Studios