RedFish has focus on International Markets

There comes a time in the life of every production company that makes TV shows when the content you have made has reached critical mass and is ready to hit the road in search of other markets.

RedFish Studios is in that very era of it's existence. After three years of production, the company has entered into several distribution arrangements to capitalize on the programming that is already in the can.

In preparation of this timeline marker, about a year ago we began to brainstorm about what content we have that would be good for the rest of the world. We talked about TV distribution and mobile content, web content, streaming content. All of these options became interesting in their own right so we began to develop our content to hit all points of distribution while still building in sponsorship opportunities and localized ad revenue models.

So, after thinking through as many options for content as possible, our discovery is that we have created a more full package for almost any content distribution means available. We have web content that is backed by TV programs. TV programs that resolve themselves on the web, and interactive informative programming that calls on mobile technology to access more information than is available on the show...the circle of content has begun to oscillate sending us in new directions in search of the next show, webcast, or mobile project.

RedFish showed up in the production field at the right time and place. Our theories about content are realities now and I am glad we took the time to figure out where content was needed most before we began distribution. Now we have more to offer than most producers in the market today.

Top three things to do with video to build your business

I was speaking with a colleague during the break about the real advantage to using video from a corporate perspective. We came up with a number of good applications that we had seen throughout the years and then really boiled them down to three really good uses for video on a corporate level:

In a truly Lettermaesque fashion:

3) Use video to capture training, annual meetings and corporate events. This footage is gold when it comes to HR uses, staff-motivational moments, and for use on your website/corporate DVD.

2) Showing off exactly what your business does. Is it hard to explain? Well, real footage of what you do speaks volumes. How you do it, and what the client can expect are really helpful in the selling process of any business.

And the number one thing your company should do with video....

1) Introduce the people who are your managers, customer relations personnel, and executive and put a face to the brand that is your company.

Of course, there are many, many other uses (Product Catalogues, Commercials, Weekly News Updates....the list goes on and on). However, the basis for using video as a business is really easily boiled down to these "top three".

I would recommend that you call us to talk about how to use corporate videos to enhance your business and build profits.