Planning for the future of TV

Contrary to popular alarmist belief, TV isn't going anywhere. It is evolving but not disappearing.

There was a time that we all envisioned TV being interactive in much the same way the internet is quickly becoming. Who wants to interact with their TV? I want to stare at it hoping that it doesn't want anything from me. It already has my attention. That is all I can offer my television. No. It did not take...interactive gaming is now console-specific and the idea that you would email, phone, and make microwave pizza with your TV is a notion that most of us have let go of.

So then what will become of TV in the future? Well, already there are tons networks with targeted programming objectives that make up the 10 zillion channel universe we all pay through the nose for each month with our cable bill. The TV audience pie has been divided so many times now that ad-revenues and cable subscription revenues are almost on-par in some cases, networks generate next to no advertising revenue. Ah-ha! There you go. Already there is a shift away from Ad Revenues to Consumer Revenues. There is the first big change we are seeing. This means that people are already paying for the content they want the most (in theory).

What else is on the horizon? With the advent of social media taking hold (watch for the tweet about this blog later...) television may just turn into a mass launch-pad for people who have similar interests. Once you have affinity with a group of other like-minded people and you can connect with them through social media, the content on TV then just becomes the launch pad for what viewers can do on their own, together. TV might just become the mass-communication voice of Social Media and our participation will become real, but not through our LCD TVs, but through each other and our interests merely covered on TV.

Sure, the more splintered the TV content universe becomes, the more likely we will become a community through targeted programming and the use of social media attached to the broadcast specifically.

Happy viewing.

Mike Wixson

Executive Producer

RedFish Studios

Video in a new corporate era

There is no doubt about it, the landscape of communications has changed; video has become a perfect medium for getting your message to a targeted audience at the lowest cost.

With the advent of streaming video (video that arrives seamlessly to most computers around the world); video being used on a corporate level has changed and become elevated with each day that passes.

From a place where only badly-synced video live from the floor of a convention was the initial bar to which we all set our expectations; corporate video online now has graduated to multi-camera shoots which can switch pre-produced video and even include animation, graphics and animated still imagery.

Where once corporate videos online were a way of showing how advanced your company is with communicating; now using video to train employees remotely, test the skills of students, and even incorporate multiple locations simultaneously in the same broadcast are very much a part of the plan companies of all sizes are implementing.

What is next? Communications specialists are always on the look out for where the future of this kind of outreach is headed, and to this point the future seems to have arrived with greater speed than anyone had planned. The future of video online includes the obvious one: video on demand programming that reaches beyond our personal lives. Companies will begin to broadcast daily to keep staff "in the loop". Big corporations will produce their own mass-appeal content because traditional means of broadcast will no longer have enough reach or sell-through. We will be trained, tested, and vetted as employees through online-remote training that is ongoing and meaningful compared to long, boring meetings.

The future is almost here. In fact, it is. Already the search engines are being altered to find good, relatable video content. SEO as an industry is now focused on what video does to put you in the lead on the web. Marketing firms are now creating commercials and content that reaches only online video audiences.

How do you get caught up on the trend that will not slow down? Take the time to find out what your options are and how you can incorporate video into your website, your corporate culture, and your future outreach campaigns.

Don't just tell us about your company. Show us.

Last Bride Standing Promo Now Online

RedFish is deep into post production of Last Bride Standing. There is a taste of what is to come right now if you visit our site. It is looking really good. The show has so much drama. We are really proud of how it is looking. Carlo came by for a look last week and he was quite amazed as well.

ManUp! Was Renewed & New Episodes on TV!

ManUp! Canada has just been renewed for a Second & Third Season. That means 26 new episodes are coming your way in Fall 2009. Production on Season 2 began in July.

ManUp begins airing November 7th at 11AM on MenTV for 26 weeks.

Men TV can be found at the following location on each of the listed cable and satellite companies:


Rogers - 280
Cogeco - 163
Shaw - 97
Mountain Cable - 140
Bell Express Vu - 629
Star Choice - 570

Last Bride Standing Television Show

Starting September 13, 2009 in Woodbridge, Ontario and running for 5 straight days, future Brides accompanied by their fiancés and family will stand at Le Jardin Conference & Event Centre 24 hours a day for 5 days to win over $100,000 in Wedding Packages and prizes. The Last Bride Standing will win a first prize valued over $60,000 which includes a Wedding Reception.

It's a live Event, as well as a 13 episode TV series premiering November 22 2009, Radio Promo, Media Frenzy and Feature Film (Docudrama). Other planned Wedding contests in Las Vegas, New York, Los Angeles, Chicago and Miami as well as yet to be named international cities.

Produced by Le Jardin Conference & Event Centre, Long Valley Productions and RedFish Entertainment.

The newest Reality Show (DocuDrama) to hit the airwaves and it's CANADIAN!

www.lastbridestanding.com
www.lejardin.com
www.findabanquethall.com
www.theredfish.ca

Our New TV Studios

Redfish Productions is proud to announce we have finished building our new studios. Located in Etobicoke, Ontario (Toronto West) and near to streetcar, subway, bus and major highways, we are poised to deliver more shows, commercials and corporate videos, on-budget and on-time.

Call Andrew or Mike to book a time to come visit us.

The Spirited Chef Coming Soon

Redfish Entertainment is proud to announce a brand new television show coming to SUN-TV Sunday nights at 6:30pm in April.

The Spirited Chef with hosts Humble Howard Glassman and Chef Christopher Woods is a half-hour program featuring sumptuous recipes prepared with great food, wine and spirits.

For more information on your how can be fully integrated with The Spirited Chef, contact Rob Pagetto rob@redfishentertainment.com