Wednesday, September 5, 2012

Podcasting is not just a fad. It's the new radio.














As radio companies amalgamate and tuning drops on traditional radio there are many experts turning their attention to what other mediums out there listeners are using to entertain themselves. Aside from satellite radio, which seems to have a limited audience overall the only other leader in broadcast has sprung from the servers of independent broadcasters around the world in the form of podcasts.

Some stats show that podcasting reaches an almost even number of men and women and that overall number grows by 45% each year. Add to the mix the fact that auto manufacturers are racing (pun intended) to market with internet-enabled cars. This means that your new hybrid will likely make it really easy to download, store and access podcasts more than ever. Podcasting is not just catching on...it's on fire. 

Alec Baldwin has is own podcast and David Letterman was a guest. Come on...when mainstream celebs are getting in on the game, there must be an audience. 

RedFish Studios has been there for some time now. In that podcast "space".  It has been a time of discovery, invention and  excitement as we have launched 9 podcasts, all which have a place in their own category on iTunes in the top 200 consistently.  Humble and Fred, TurdPants and various comedy shows are really cooking right now with H&F even taking their show from the web to syndicated radio through Rogers Broadcasting. 

Now we are launching in the Lifestyle, Sports, and Entertainment realm with deals for content with major broadcasters in Canada and other markets around the world. 

Find out more about podcasting from RedFish today. 



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