We hear more and more about product placement these days but why is it becoming so prevalent?
1. The ad landscape is so cluttered at this point that cutting through the pollution is a near impossibility.
2. TiVo and PVRs have created another hit against 30 second TV creative. More and more viewers are able to eliminate commercials from their view entirely.
3. Product credibility is a big factor in adding value to product placement as an incredibly viable media. Simply put, if we see actors/hosts on TV and we identify with them, we find the product to be more desirable and the brand instantly more credible.
Over the last five years product placement, title sponsorships and inserted billboards have added more to the bottom line on TV budgets than any other integrated budgetary factor I have seen.
Working your brand into the show makes more sense than ever. Write me to find out more. Send your questions or post a comment:
Mike Wixson
Executive Producer
RedFish Studios
416 593 8881
mike@redfishentertainment.com
Three top agencies in Canada are boasting that they are opening product placement media divisions. I can't wait to see how they devalue this form of media while over-valuing themselves in the mix.
ReplyDeletemike