Look how much information we get that starts with a social media tipping us off. The blog, TMZ is a great example. In fact the more accurate this information is, the more likely we are to "follow" that information provider, 'tweeter' or 'facebookie'.
Now celebrities tell us about their every bowel movement and we are able to use newsfeeds and IM to update each other instantly.
How do we apply this to the world of television programming? Well it seems obvious, but a little planning goes a long way.
Thinking about what information you will use your show or commercial to push is important. It has to be good to get an audience and keep it.
It has to offer more than your show or spot does-added value if you will- or it has to provide linkage to information in the show. If you provide good info, promoting your show has value, too.
You have to be ready to operate your social adjacent media. Will you update it weekly, daily...hourly...as it happens? Make sure you have someone who will manage the updates you have planned.
Social media is a great promotional tool. After all, what is better than personal ensorsement in a social scene?
Find out how we can plan your social media adjacent production.
www.theredfish.ca
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