I was speaking with a colleague during the break about the real advantage to using video from a corporate perspective. We came up with a number of good applications that we had seen throughout the years and then really boiled them down to three really good uses for video on a corporate level:
In a truly Lettermaesque fashion:
3) Use video to capture training, annual meetings and corporate events. This footage is gold when it comes to HR uses, staff-motivational moments, and for use on your website/corporate DVD.
2) Showing off exactly what your business does. Is it hard to explain? Well, real footage of what you do speaks volumes. How you do it, and what the client can expect are really helpful in the selling process of any business.
And the number one thing your company should do with video....
1) Introduce the people who are your managers, customer relations personnel, and executive and put a face to the brand that is your company.
Of course, there are many, many other uses (Product Catalogues, Commercials, Weekly News Updates....the list goes on and on). However, the basis for using video as a business is really easily boiled down to these "top three".
I would recommend that you call us to talk about how to use corporate videos to enhance your business and build profits.
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