Humble and Fred Radio - A community builds....

Well, I have refrained from blogging about this for a few days now because I wanted to make sure that I gave an accurate description of what it is like with the Humble and Fred Radio show buzzing away like a laugh-circus in our studios. It is day 6. A week ago today the makings of a legendary story took place when Humble Howard Glassman and his long-time air-mate, Freddie P (Patterson) took to the airwaves free of management, consultants and even pay-cheques to embark on their podcast. How is your podcast doing, Johnny Podcaster? Well let me tell you for two guys who were really afraid they would not get more than 500 listeners when they got going they are stunned at the response.

Downloads of the show are in the tens of thousands on a daily basis already and even the sponsors are getting a keen response. In the first week they have already had Music Historian and Toronto radio Legend Alan Cross in, Lee Harvey Oswald's girlfriend and special appearances by Dan Duran and the lovable characters Papa and Uncle Vince.

The show sounds better than radio and the guys are even mixing in some "spririt of radio" music selections that make you say..."Holy shit! I LOVE this song!". Humble and Fred are back and it's a big deal. Listeners are already entering contests and sending mail like crazy....it's the real thing.

I am so thrilled for the guys. They are really nice guys and they deserve to succeed at this because they are doing it for all the right reasons.

RedFish announces impending Launch of WiseAd Agency

With over 150 commercial and vignette productions under our belt, many of our commercial clients have been reaching out for more services from us. The organic germination of WiseAd was something to behold. We did not seek it out. We did not market our line of abilities. We merely listened to our clients and found out that what they needed was easily answered by our existing in-house team of professionals.

"We had a vast media buying expertise sitting right next to very talented creative people. We just had to focus the abilities of these people on the immediate and long-term needs of our clients. It just happened. It all happened for the right reasons at the right time", says Mike Wixson, President of RedFish and now also of WiseAd Agency.

The new marketing firm launches with some very impressive clients including:

Basic Funerals - Toronto, Chicago, California for creative and media.

Cambridge Life Solutions - National Canadian Client for creative and media.

Grand Alarms - Online media creative, TV creative and media.

Mortgage Alliance - Online creative campaign.

The agency has plans to remain grass-roots and up-close with clients and for this reason growth plans will actually limit the number of new clients it takes on each year.

"We have a mission based on loyalty to our clients. We can never have too many pebbles on our beach at any one time", Wixson explains.

Watch for the launch of WiseAd online in the coming weeks.

The Research is out about Video on the Web.

We have put together a culmination of the most recent research from various research firms that confirm what we have been feeling in the marketing realm for some time as it applies to video online.

Have a look for yourself in a highlight document we produced for our Brandcast sales team. It is fascinating. Many thanks to Andrew Newton for his eyes on the market place and keeping us in tune with what is really happening with online viewing habits.

Download the document by clicking here.

Limo10 gets a Pilot

What do you get when you put Rob Iafrate, owner of A Celebrity Limousine and the creative team at RedFish? You get a new and exciting game show that takes place in a limo. Yes, yes....we have all seen the cab show. This is nothing like that aside from the fact that you can win prizes and that you are in an automobile. Limo 10, is a game of discovery that involves a group of people, a destination a limo and some great prizes.

RedFish goes into production in two weeks with a pilot for the show to launch at the Miami NATPE conference this winter.

Are you ready to ride?

More info about Limo 10? Contact: Mike Wixson - mike@redfishentertainment.com

BBQ 101 is the hottest kitchen in the cave

Well the day has arrived for all men to enjoy a cooking show about the food they love to cook the most, BBQ! The Cave TV across Canada this week launched BBQ 101 with Two Guys and a Grill. The show features host Humble Howard alongside his good buddy and BBQ Expert, BBQ Naz Cavallaro. Together these two have made cooking on the grill a snap for just about anyone with a BBQ. From cooking to cleaning the whole process is made simple and delicious.

Watch for BBQ 101 on air now on THE CAVE. New episodes in production now.

Now in Development - Man Up! Grows Up.

Over the next four weeks, RedFish Studios will be buzzing. We are in post-production with BBQ 101 for the newly re-launched CaveTV (formerly MenTV) for broadcast coast-to-coast. We are in final stages of production with the second Season of Last Bride Standing...and now...More ManUP!

That's right. Just when you thought we could not get crazier...you were right. This time ManUp! is going big-time reaching out to adventure-reality. Without giving away too many details about the show, let me assure you: If you can even muster the courage to be a contestant you are a bigger man than most I know.

This time danger and adventure is the focus. Mainly danger. Tim and Howard are constantly screaming with delight as they figure out ways to make our contestants scream with fear.

Details about the new Man Up - The Adventure Show as news breaks.

BBQ 101 production goes brilliantly

The first six episodes of BBQ 101 are in the can and off to editing. The new series to air on The Cave (formerly MenTV) across Canada starting this summer looks great and has all the information a BBQ enthusiast needs to become a BBQ expert in their world.

Produced by RedFish Studios and shot on location in Ontario the show is hosted by Humble Howard (Howard Glassman) and BBQ Naz (Naz Cavallaro). Just two guys and a grill. Naz is the master of the grill and his job on the show is to teach Howard (and viewers) how to get the best tasting BBQ you ever dreamed of.

The show is colourful and fun and the production quality is superior to most cooking shows. It is a great way to launch a new breed of cooking show - with great production values and even some innovations for cooking show broadcast that are sure to change the way foodies see cooking shows in the future.

Look for BBQ 101 - With two guys and a grill mid August on The Cave.