"We had a vast media buying expertise sitting right next to very talented creative people. We just had to focus the abilities of these people on the immediate and long-term needs of our clients. It just happened. It all happened for the right reasons at the right time", says Mike Wixson, President of RedFish and now also of WiseAd Agency.
The new marketing firm launches with some very impressive clients including:
Basic Funerals - Toronto, Chicago, California for creative and media.
Cambridge Life Solutions - National Canadian Client for creative and media.
Grand Alarms - Online media creative, TV creative and media.
Mortgage Alliance - Online creative campaign.
The agency has plans to remain grass-roots and up-close with clients and for this reason growth plans will actually limit the number of new clients it takes on each year.
"We have a mission based on loyalty to our clients. We can never have too many pebbles on our beach at any one time", Wixson explains.
Watch for the launch of WiseAd online in the coming weeks.
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