Podcasting is not just a fad. It's the new radio.

As radio companies amalgamate and tuning drops on traditional radio there are many experts turning their attention to what other mediums out there listeners are using to entertain themselves. Aside from satellite radio, which seems to have a limited audience overall the only other leader in broadcast has sprung from the servers of independent broadcasters around the world in the form of podcasts.

Some stats show that podcasting reaches an almost even number of men and women and that overall number grows by 45% each year. Add to the mix the fact that auto manufacturers are racing (pun intended) to market with internet-enabled cars. This means that your new hybrid will likely make it really easy to download, store and access podcasts more than ever. Podcasting is not just catching on...it's on fire. 

Alec Baldwin has is own podcast and David Letterman was a guest. Come on...when mainstream celebs are getting in on the game, there must be an audience. 

RedFish Studios has been there for some time now. In that podcast "space".  It has been a time of discovery, invention and  excitement as we have launched 9 podcasts, all which have a place in their own category on iTunes in the top 200 consistently.  Humble and Fred, TurdPants and various comedy shows are really cooking right now with H&F even taking their show from the web to syndicated radio through Rogers Broadcasting. 

Now we are launching in the Lifestyle, Sports, and Entertainment realm with deals for content with major broadcasters in Canada and other markets around the world. 

Find out more about podcasting from RedFish today. 

Email: mike@redfishentertainment.com

RedFish unveils new commercials for MiiScan

RedFish Studios recently completed work on 21 new Television Commercials and even a live-concert commercial that aired before a major concert at Massey Hall in Toronto. The series of commercials was created for MiiScan. The project was a full-scale creative endeavour from writing all the way to editing and even scoring the commercials.  In conjunction with Magnus Dux, the agency which handles MiiScan, a series of descriptive, non-narrated spots were the mission and to translate that in 15 or even 10 seconds for some of the versions became the challenge which, ultimately was answered with moving graphics, stylish footage and a hip approach to instructing audiences in a cinematic format. 

The client, MiiScan is a revolutionary network of retailers and content providers through QR codes that are integrated into their secure payment system. Here is how they describe themselves:

"MiiScan is the safest and most convenient payment processing service in the industry today. Use your mobile device or tablet to purchase products and services in store, online, from TV or though any type of print media. Point and scan the MiiScan QR Code displayed by the merchant and our intelligent transaction flow will guide you through the rest. Your purchase will be complete in seconds."

The commercials will begin airing across Canada and in English-speaking markets around the world starting this week. 

RedFish Unveils a New Website and Logo

A new logo, a new website and an updated line of services are brining new clients into RedFish Studios in an era where the entertainment business is changing daily.

A new logo design was the mission and it was handed off to the most unlikely of cast-members at RedFish, Tarik Pirbhai. He is often consulted on accounting and contract matters but too rarely it seemed on creative issues. That all changed at a meeting when it was casually brought up that we needed a logo that was more widely received. 

Tarik said, "I'll handle this one!"  And that is exactly what he did. In a week with five iterations and four review councils, the new logo was agreed upon and it became a part of a new, bigger undertaking: The RedFish Studios website.

It seemed to happen right before my very eyes. It is not often that I am so blown away with someone's work that I want to shout about it, but Paul Cookson at Ace Web Design in Toronto had me winding up to scream his accolades at the top of a mountain. Our new website is very dynamic and easy to navigate. Not to mention it is pretty easy on the eyes. Ask us anytime who we recommend to build your site and you will hear, "ACE!!!! You need an ACE!".

We hope you like the site and the new logo. Now here is the real juice. We have added some new services to our line-up including podcasting and video podcasting services in our studios and live on location. We have three new pod studios for audio and two ready for video including green-screen ready sets for a polished look and sound that will make your podcast among the best-produced available on iTunes.

                                                      Find out more: 416 593 8881, ext 24