Humble and Fred Radio - A community builds....

Well, I have refrained from blogging about this for a few days now because I wanted to make sure that I gave an accurate description of what it is like with the Humble and Fred Radio show buzzing away like a laugh-circus in our studios. It is day 6. A week ago today the makings of a legendary story took place when Humble Howard Glassman and his long-time air-mate, Freddie P (Patterson) took to the airwaves free of management, consultants and even pay-cheques to embark on their podcast. How is your podcast doing, Johnny Podcaster? Well let me tell you for two guys who were really afraid they would not get more than 500 listeners when they got going they are stunned at the response.

Downloads of the show are in the tens of thousands on a daily basis already and even the sponsors are getting a keen response. In the first week they have already had Music Historian and Toronto radio Legend Alan Cross in, Lee Harvey Oswald's girlfriend and special appearances by Dan Duran and the lovable characters Papa and Uncle Vince.

The show sounds better than radio and the guys are even mixing in some "spririt of radio" music selections that make you say..."Holy shit! I LOVE this song!". Humble and Fred are back and it's a big deal. Listeners are already entering contests and sending mail like crazy....it's the real thing.

I am so thrilled for the guys. They are really nice guys and they deserve to succeed at this because they are doing it for all the right reasons.

RedFish announces impending Launch of WiseAd Agency

With over 150 commercial and vignette productions under our belt, many of our commercial clients have been reaching out for more services from us. The organic germination of WiseAd was something to behold. We did not seek it out. We did not market our line of abilities. We merely listened to our clients and found out that what they needed was easily answered by our existing in-house team of professionals.

"We had a vast media buying expertise sitting right next to very talented creative people. We just had to focus the abilities of these people on the immediate and long-term needs of our clients. It just happened. It all happened for the right reasons at the right time", says Mike Wixson, President of RedFish and now also of WiseAd Agency.

The new marketing firm launches with some very impressive clients including:

Basic Funerals - Toronto, Chicago, California for creative and media.

Cambridge Life Solutions - National Canadian Client for creative and media.

Grand Alarms - Online media creative, TV creative and media.

Mortgage Alliance - Online creative campaign.

The agency has plans to remain grass-roots and up-close with clients and for this reason growth plans will actually limit the number of new clients it takes on each year.

"We have a mission based on loyalty to our clients. We can never have too many pebbles on our beach at any one time", Wixson explains.

Watch for the launch of WiseAd online in the coming weeks.

The Research is out about Video on the Web.

We have put together a culmination of the most recent research from various research firms that confirm what we have been feeling in the marketing realm for some time as it applies to video online.

Have a look for yourself in a highlight document we produced for our Brandcast sales team. It is fascinating. Many thanks to Andrew Newton for his eyes on the market place and keeping us in tune with what is really happening with online viewing habits.

Download the document by clicking here.