Over the last four weeks, RedFish has seen an incredible build of momentum around the broadcast products Brandcast is promoting in Canada and the US. Over 30 companies have already signed up for various shows and production of their segments for TV are underway.
The project came about with the economic downturn when RedFish Studios founder, Mike Wixson and Tarik Pirbhai, RedFish COO began to contemplate what brands need on a local level to achieve impact on TV. The end result was a series of TV production products that are a turnkey and tailor-fit solution for almost any regionalized brand.
"Now companies that would normally not be able to attach their brand to a TV campaign are able to get on TV and tell their story. It's more than an ad. It is a news-style report about their business that offers a credible look a their company" Wixson says.
The brand building project seems to have hit the mark with many local businesses in Toronto and Miami. Already two half-hour shows are sold out in each market.
This week Brandcast and RedFish will announce the launch of 1 minute reports that air on multiple stations in a market with multiple airings on each station. This news has already gotten the attention of many ad agencies and marketing departments because it is the ultimate cost/credibility solution for advertising. It includes production and media but also offers a credible report-style presentation which makes it entirely more intriguing to viewers than your average 30 second commercial.
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